A UNIQUE APPROACH TO TRAINING
Our Courses
All of our courses follow three simple principles that set us apart:
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We leverage the power of storytelling - drawing on case studies from the NHS and charity sector, but also examples from the Cold War, Greek mythology and even Disney classics - to help you memorise and put to practice the key strategies, tactics and disciplines.
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Theory is only half the battle; applying it is what makes the difference.
Every Kudu course comes with a ”Day 1 Pack” filled with the course content, further reading, and easy-to-use tools to put your new skills to work from Day 1.
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Online training can be tough on the attention span (particularly for comms pros).
That’s why our courses are delivered live and use a combination of interactive sessions, films, and compelling case studies to keep you engaged.
Our content is fast-paced and immersive, making our courses feel more like a live classroom experience rather than a mandatory training session about GDPR…
LIVE ONLINE TRAINING
Our Courses
Learn the very best tactics from agencies, charities, the UK Government and the NHS.
Every attendee receives a “Day 1 Pack” and a certificate at the end of the day. The Day 1 Pack is filled with everything you need to continue your learning journey, including course materials, templates, recommended experts to follow on social media, and plenty more to give you the resources to start applying your new skills from Day 1.
Charities can receive a 20% discount using the code CHARITY20.
Get in touch for group discounts on bookings for 3+ staff.
Impactful Communications!
master your craft
Mastering Impactful Communications: From Strategy to Storytelling
From crafting a powerful comms plan to measuring campaign success, this course equips you with world-class strategies and tactics to deliver impact through your communications.
Our most popular course blends strategic communications, PR, marketing, and behaviour change campaigns. We’ll explore everything from campaign tactics and marketing funnels, to “OASIS” comms planning and AI tools.
Ideal for senior and mid-level practitioners, this intensive programme will train you to become a leader in the world of communications.
This course is offered as a full-day intensive course, or split into two half-day sessions.
The course is split into 5 chapters:
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We’ll explore how to set actionable objectives using marketing funnels and conversion rates to ensure your ambitions are fit for purpose. We’ll draw inspiration from the Space Race and the charity sector to cement what we’ve learned.
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Gathering data and transforming it into actionable insights is non-negotiable in communications. You’ll learn about research techniques, audience segmentation and targeting, and behaviour change frameworks including COM-B and EAST.
We’ll use examples from the Metropolitan Police to bring to life what we’ve learned, and will explore the role of stakeholders in our communications.
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This is the big one. We’ll dive into the role of integrated communications, crafting key messages, selecting the right tactics and channels, and allocating budgets and resources.
We’ll introduce essential tools from PESO frameworks to risk matrices, and go through the core principles of effective campaign management. We’ll then bring these concepts to life through case studies including the Trojan Horse and the UK Government’s COVID-19 crisis campaign.
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We’ll consolidate everything you’ve learned to build an effective communications plan using the UK Government’s OASIS framework. We’ll also explore benchmarking and evaluation models to measure success and apply key learnings for future campaigns.
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We’ll explore the purpose of narratives and storytelling, and look at ways to elevate your PR efforts. We’ll also learn how to use AI to enhance your content and planning, along with other useful tools to support your team and wider day-to-day work.
£275
Charity / group bookings discounts available.
Friday 21 August - Full Day
Sept/Oct dates TBC (get in touch to be the first to find out)
Step Up Your Comms!
Stepping Up Your Communications
take your next step
Whether you're early in your communications career or managing core channels like social media, newsletters and websites, this course covers the critical skills to take the next step in your career.
From brand guardianship and copywriting, to mastering social media and using AI in everyday work, the content has been built in collaboration with Comms Directors to reflect the core skills of a modern comms professional.
This course is offered as a full-day intensive course, or split into two half-day sessions.
The course is split into 6 chapters:
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We kick off the day by introducing structure and discipline into your communication planning, using the UK Government's “OASIS” framework.
We'll also learn how to set actionable objectives using the “SMART” model and explore how marketing funnels can be used to map the actions of our audience.
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As comms professionals, we are also brand guardians. We’ll explore the core elements that make a brand impactful and uncover key strategies to protect, strengthen, and elevate your organisation’s brand.
We’ll also focus on personal branding, offering insights on how to craft a professional image to advance your career.
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Storytelling lies at the heart of effective communications. We'll explore how to create compelling stories and consistent narratives, as well as learn essential copywriting principles to drive impact with your audiences.
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We'll cover the fundamentals of different social media platforms, when to use each one and how to share content effectively.
We'll also cover key principles for design and content creation, staying on top of social trends, and embedding best practices for newsletters.
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This chapter will equip you with the tools and techniques to embed measurement, testing and learning in your communications strategy.
We’ll explore methodologies for evaluating outputs, outcomes and impact, helping you produce meaningful reports for your channels and campaigns.
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Position yourself as the AI expert within your organisation by integrating new technologies and techniques into your daily work.
We’ll also explore a range tools to optimise your productivity and achieve your next big career move.
Mon 10 August - Full Day
Sept/Oct dates TBC (get in touch to be the first to find out)
£190
Charity / group bookings discounts available.
PR 101
WATCH THIS SPACE
New courses coming in 2026
We’re constantly developing new content, so watch this space for updates on new courses and workshop materials!