Stepping Up Your Communications

£190.00

Whether you're early in your communications career or managing key channels like social media, newsletters and websites, this course covers the critical skills to take the next step in your career.

From brand guardianship and copywriting, to mastering social media and using AI in everyday work, the content has been built in collaboration with Comms Directors to reflect the core skills of a modern comms professional.

This course is offered as a full-day intensive course (9:30am - 4:30pm), or split into two half-day sessions (running from 9:15am - 12:30pm). See below for full details on the content.

Charities can use the code CHARITY20 for a 20% discount. Get in touch for discounts on group bookings (3+ attendees).

Date:

Whether you're early in your communications career or managing key channels like social media, newsletters and websites, this course covers the critical skills to take the next step in your career.

From brand guardianship and copywriting, to mastering social media and using AI in everyday work, the content has been built in collaboration with Comms Directors to reflect the core skills of a modern comms professional.

This course is offered as a full-day intensive course (9:30am - 4:30pm), or split into two half-day sessions (running from 9:15am - 12:30pm). See below for full details on the content.

Charities can use the code CHARITY20 for a 20% discount. Get in touch for discounts on group bookings (3+ attendees).

The course is split into 6 chapters:

  • We kick off the day by introducing structure and discipline into your communication planning, using the UK Government's “OASIS” framework.

    We'll also learn how to set actionable objectives using the “SMART” model and explore how to choose the right target audience.

  • As comms professionals, we are also brand guardians. We’ll explore the core elements that make a brand impactful and uncover key strategies to protect, strengthen, and elevate your organisation’s brand. 

    We’ll also focus on personal branding, offering insights on how to craft a professional image to advance your career.

  • We'll cover the fundamentals of different social media platforms, when to use each one and how to share content effectively.

    We'll also cover key principles for design and content creation, staying on top of social trends, and embedding best practices for newsletters.

  • We'll cover essential copywriting principles to drive impact with your audiences, and look at the role of key messages - including message repetition, phasing, hierarchy, and matrices.

  • Position yourself as the AI expert within your organisation by integrating new technologies and techniques into your daily work. 

  • We’ll explore a range tools to optimise your productivity and achieve your next big career move.